The footballing world spent much of last week on tenterhooks waiting for news about the World Cup hosts for 2018 and 2022, and after the decision was made known, there were plenty of heated discussions: whilst Russia at least has Moscow, St. Petersburg and Lew Jaschin in terms of football culture, Qatar is an empty, baking-hot hole that has not yet earned a place in the football World Atlas. Some jokers came up with the word Qatar-strophe to describe the decisions, while anyone who took a serious look at the proceedings worked out precisely why these two countries won: they offered Fifa the best share of the profits.