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Campaigns Play on Local Rivalries to Promote Their Brew

Hmm, beer... (Image: BM)

Hmm, beer… (Image: BM)

“Oh God“, I hear you cry, “he’s writing about beer again!” Well, with three of my posts in the last year having beer in the title and my recent post on bottle deposits, you might think the topic has been covered as much as it can.

Yet far from being ashamed, I stand by my record! After all, there’s a good reason I drink so much beer in Germany: it’s the sheer variety, the fizzy excitement of discovering a new brew almost everywhere I go.